As part of its remit, CFI has signed agreements with the organisers of sports competitions and agencies dealing in broadcasting rights to bring media groups in the south into contact with the issues underpinning this most popular content.
Internationale Federation of Football Association (FIFA)
International sports association -
Sport is of strategic import for CFI’s TV partner schedules.
For the past several years, CFI has been the service provider for the African Broadcasting Union (UAR) which makes all the matches in major international sports competitions organised under the aegis of FIFA available for its partners: FIFA World Cup (France 1998, Germany 2006, South Africa 2010), Confederations Cup (South Korea 2001, Germany 2005, South Africa 2009), Under-17s World Cup (South Korea 2007, Nigeria 2009, Mexico 2011), Under-20s World Cup (Canada 2007, Egypt 2009, Colombia 2011), Women’s World Cup (China 2007, Germany 2011), Beach Soccer World Cup (France 2008, Dubai 2009, Italy 2011), Futsal (Thailand 2011).
French Professional Football League
(LFP) – France
Sports association -
In the run-up to the 2010 FIFA World Cup in South Africa, CFI launched a series of initiatives to foster professionalism among commentators and journalists who were to cover the first large-scale competition to be held in Africa. CFI contacted professionals from Canal+ to supervise the journalists, and the French Professional Football to gain access to stadiums and clubs.
After the selection carried out during preparatory workshops in France, CFI supervised the 21 professionals who covered all the 2010 FIFA World Cup matches for African TV channels. Set up further to a request from FIFA and the African Union of Broadcasting (AUB), this operation gave those selected a first-hand taste of FIFA fever.
CFI has been working with this organisation since 2010. In partnership with the LFP, CFI organised assignments with several TV channels to gear up for the 2010 FIFA World Cup. Working at the heart of the French Professional Football League 1, the trainee journalists from Africa provided commentary for matches and shot subjects in the main French clubs. Further to these training workshops ten journalists were selected to cover this world event live from South Africa.
Optima Sports is an agency that markets programme concepts and sports rights in Nigeria. The London office steers relations with African TV channels. OSMi is working closely with CFI to market the rights to the Champions League (2009/2012). OSMi is also a CFI client to assign other competitions for which they acquire the rights in Africa.
The Confederation of African Athletics (CAA)
The CAA is member of the International Association of Athletics Federations (IAAF) and thus federates the national federations in Africa. The federation also steers solidarity projects with the IAAF. Partnering CFI for many years, the CAA calls on CFI to ship footage of African championships and supports the production of commentary by African journalists.